What every business website should include
Published · 5 min read
The pages and details that turn a visitor into a call, a booking or an order, in plain language.
Say what you do in one line
The first thing a visitor sees should tell them what you do, who it is for and where you work. If they have to scroll to find out, the page is not doing its job.
Make the next step obvious
Every page needs one clear action: call, book, request a quote or order. Put your phone number where a thumb can tap it and keep forms short. Ask only for what you need to reply.
Show real proof
Photos of your actual work, real reviews and the names of places you serve do more than any slogan. Never use stock photos of people pretending to be your team.
Cover the basics Google needs
Each page should have its own title and description, your business name, phone and service area written the same way everywhere, and a page for each main service. These small details help you show up when someone nearby searches for what you do.